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本訊息有效時間:2014-08-04 到 2014-08-31
職務類別社群媒體行銷/網路行銷
職務名稱(薪資 & 年薪可到)Media Buyer(mobile ad) 外商 (薪資&年薪可到:60000~...<--全選複製, 再使用解碼器解開(見右上方「解碼器說明」))
公司名稱瑞星管理顧問股份有限公司代招
工作或公司地點台北市松山區
工作內容/職務描述公司本身是做行動廣告分析,藉由客戶點擊率、購買率、下載率等等提供大型客戶群(比如說金融業、電信業等等)做行動廣告分析,然後提供大量資料分析結果給予客戶,讓客戶可以去做相關的行銷事務

Responsibilities:
  • Analyze campaign performance cross various traffic sources to meet revenue and ROI goals
  • Optimize placement and targeting of mobile ads (text, banners) and associated products (offers) using internal reporting system
  • Identify mobile media buying opportunities and negotiate tests to determine profitability of advertiser campaigns
  • Conduct test and ramp up conclusions, daily interpretation of results into buy management actions
  • Monitor and manage delivery of booked campaigns
  • Understands advertisers’ requirements and able to integrate with digital marketing strategy
  • Work with internal and external functional teams to deliver results

Requirement:
  • 3 years of mobile or data analyzing related experience
  • Familiar with mobile marketing or mobile eco-system, and/or online industry and associated performance metrics CPC/CTR/CPA/CR/eCPM
  • Effective verbal and written communications skills in English
  • Advanced Excel skills, experience with Pivot table
應徵資訊

歡迎將履歷寄到[email protected]

本訊息有效時間:2014-08-04 到 2014-08-31
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