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本訊息有效時間:2015-01-07 到 2015-12-07
| 職務類別 | 社群媒體行銷/網路行銷 |
|---|---|
| 職務名稱(薪資) | Content Marketing Manager(內容推廣經理) (薪資&年薪可到:40000~...<--全選複製, 再使用解碼器解開(見右上方「解碼器說明」)) |
| 公司名稱 | Financial Data Technologies Ltd | 台灣牛經資訊有限公司 |
| 網址/網站 | Financial Data Technologies Ltd | 台灣牛經資訊有限公司網址/網站 |
| 工作或公司地點 | 台北市信義區松高路1號10樓之一 |
|---|---|
| 工作內容/職務描述 | FDT’s mission is to discover investment talents and help them succeed. We’ve built best-in-class products to empower users to trade on mobile easily and keep tracking their trading performance data (which is helpful for students to land their career in Finance industry too!). We’re also actively running a charitable investment incubator program, which provides trading talents with seed capital to kickstart their own micro hedge fund.Our world class electronic trading platform and mobile products are designed and built by the best and brightest talents from investment banks, trading firms, mobile game studios and tech startups. In our lean but fastest-growing startup in Hong Kong and Taipei offices, we’re so excited to design and brine the best user experience to our users around the world! Come be a part of our team which is passionate about creating the very best product for our users.
The Content Marketing Manager will work within a dynamic, fast-paced and focused team. You’d be expected to take lead on content marketing and community operations. Gaining thought leadership in the market, engaging our users with compelling content and campaigns to drive activation and retention and generating inbound traffic that leads to conversion are the main objectives. Responsibilities: ●Develop and execute content marketing plans, project plans, delivery strategies, and content (editorial) calendar. ●Develop ideas for original thematic content (blog posts, case studies, articles, white papers, videos, infographics, presentations and the like) that can be utilized across a variety of channels; ●Coordinate with internal marketing and product functions to deliver compelling content for all prospects, channels, campaigns for each phase of our target audiences sales and marketing lifecycles. ●Drive on time execution and delivery of content through your own initiative and through our internal and externally sourced designers, writers and resources. ●Work with third parties such as analysts/ consultancies to license their content and collaborate to produce ‘third party’ white papers & research reports. ●Ensure all content promotion activities are coordinated across channels including social promotion and email. ●Work with product marketing to drive content for webinars program. ●Ensure all content meets high-quality standards and provides clear benefits to the reader. ●Continually test content formats and distribution channels to determine the optimal approach to reaching various segments of FDT's target audiences. ●Repurposing content into new forms including blog posts, emails, podcasts, videos, Slideshare, and eBooks. ●Provide accurate project reporting on all content marketing activities to senior management and external stakeholders as appropriate. ●Some jobs will require you to direct a team of people to produce your ideas and visions, while others will require hands-on content development. Requirements: ●Bachelor’s degree in Marketing, English, Journalism, Technical Writing, Communications or a related field. ●3+ years experience (preferably in high-technology/ Finance companies) with end-to-end content marketing execution, including conceptualizing, designing, launching and supporting online, interactive and/or multichannel campaigns. (REQUIRED); ●Exceptional writing and editing skills aligned to innate creativity and experience in bringing new programs and ideas to life. ●Familiar with digital marketing strategies and content strategies. ●Strong project management skills – the ability to own and drive project schedule from start to finish, including managing peers and individuals senior to you (required). ●Experience with corporate branding, and a clear understanding of marketing strategies and concepts. ●Ability to interpret creative direction, and a willingness to learn. ●Ability to work effectively in a fast paced, entrepreneurial environment. ●Strong creativity and passion for creating responsive, original and interesting content. |
| 應徵資訊 |
請寄履歷到[email protected] |
本訊息有效時間:2015-01-07 到 2015-12-07
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